I have been reading fantasy books for as long as I can remember. Science fantasy publishers have always captivated me since I was a child. I read books like The Giver and A Wrinkle in Time voraciously. I just could not get enough. It was so thrilling to read about galactic struggles between good and evil, post-apocalyptic societies living in a world of enforced conformity, and all that other stuff. For a young developing mind like mine, it was a perfect adventure.
I think of fantasy publishers in a different way now that I am older. I am in need of a fantasy publisher of my own now for my first fantasy book creation. This is not an easy task to perform. Nowadays, fantasy publishers, like the rest of the publishing industry, are really market-driven. A lot of them are not so much looking for a good novel as one that they think will sell. Typically, sales trends are studied to find the next big hit instead of classic stories.
Still, you can use that to your advantage if you know how. You see, fantasy is sort of a niche market, and the various fantasy publishers occupy their own niches within that market. One fantasy publisher might focus for the most part on Gothic fantasy, while another might go in for sword and sorcery. Still another might cater to a Steampunk audience with that quirky aesthetic. Shopping your book around is easiest once you learn who to talk to and sidestep some of the politics involved with the industry.
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